About

For 30 years I have immersed myself in luxury, be it fashion or flowers.  I started in luxury retail and fashion, both in the US and overseas, where I saw a need to extend personal shopping to include curated gifting and for 25 years I have kept that idea simmering. I launched bloominCouture over 11 years ago as a luxury floral studio in San Francisco, but still I kept sourcing privately for clients.  In January 2020, we moved the floral studio to the Russian Hill neighborhood of San Francisco and in 2023 I finally launched The Shop at bloominCouture just two doors down from our floral studio. I see this as an extension of bloominCouture, to bring beauty and luxury into your daily life, to allow you access to the most special small brands I shop world wide. I hand select everything- the rule is it has to be something I want to have in my home, or give to my friends. We travel to Paris to meet with vendors and we hand select luxury products that are not mass produced, some we are the only retailer in SF and others the only retailer in the US.  For over 30 years I have been obsessed with luxury - be it fashion, flowers, perfume, and experiences; welcome to my world. x Susan